Books

(amazon affiliate links)

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
by David Meerman Scott

A how-to guide on creating online content that people want to read and share. 208 pages

Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li & Josh Bernoff

Two Forrester Research analysts discuss how companies are engaging in social media and why.

Meatball Sundae: Is Your Marketing out of Sync?
by Seth Godin

Seth takes a look at how marketing has changed on the years and how what used to work doesn't anymore. He makes the arguement that taking the old, tried and true marketing methods and applying them online is sure to fail.

The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
by David Meerman Scott

David discusses how PR and Marketing have changed due to the web. He argues that companies need to change their marketing and PR efforts in order to successfully transition to this new media.

Free: The Future of a Radical Price
by Chris Anderson

Discusses how the freemium business model has been used in the past, currently and how it can be used for profit in the future.

Marketing to the Social Web: How Digital Customer Communities Build Your Business
by Larry Weber

Larry discusses engaging custmers through joining and creating customer communities in order to create two way communication with current and potential customers.

Twitter Power: How to Dominate Your Market One Tweet at a Time
By Joel Comm

Business guide to using Twitter. How-tos and real world examples.

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by Guy Kawasaki

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
by Craig Stull, Phil Myers, and David Meerman Scott

Blogs

Seth Godin's Blog
Seth Godin's riffs on marketing, respect, and the ways ideas spread.
sethgodin.typepad.com

Web in Now by David Meerman Scott
David writes about how marketing and PR have changed because of the Web. How-to's on social media, online video, news releases, blogs, podcasts, viral marketing and online media.
www.webinknow.com

TopRank Blog
Online Marketing BlogTopRank internet marketing blog on the intersection of digital PR, social media and search engine marketing (SEO).
www.toprankblog.com

Chris Brogan
Communuty and Social Media. Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events.
www.chrisbrogan.com

Small Biz Survival
Small Biz Survival. The rural and small town business resource blog
www.smallbizsurvival.com/