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A how-to guide on creating online content that people want to read and share. 208 pages
Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li & Josh Bernoff
Two Forrester Research analysts discuss how companies are engaging in social media and why.
by Seth Godin
Seth takes a look at how marketing has changed on the years and how what used to work doesn't anymore. He makes the arguement that taking the old, tried and true marketing methods and applying them online is sure to fail.
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (New Rules of Marketing & PR: How to Use Social Media, Blogs,)
by David Meerman Scott
David discusses how PR and Marketing have changed due to the web. He argues that companies need to change their marketing and PR efforts in order to successfully transition to this new media.
Free: The Future of a Radical Price
by Chris Anderson
Discusses how the freemium business model has been used in the past, currently and how it can be used for profit in the future.
Larry discusses engaging custmers through joining and creating customer communities in order to create two way communication with current and potential customers.
Business guide to using Twitter. How-tos and real world examples.
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
by Craig Stull, Phil Myers, and David Meerman Scott
Web in Now by David Meerman Scott
David writes about how marketing and PR have changed because of the Web. How-to's on social media, online video, news releases, blogs, podcasts, viral marketing and online media.
Communuty and Social Media. Chris Brogan is President of New Marketing Labs, a new media marketing agency, and home of the Inbound Marketing Summit conferences and Inbound Marketing Bootcamp educational events.
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- Managing Consultant, IQ Workforce